Benefits of HTTPs over HTTP?
What are the Benefits of HTTPs over HTTP?
Have you moved your website to HTTPS? If not, then you can make the shift as Google has probably considered it as a rankings with canonical tags or .htaccess file edit, shifting the incoming external links, and deploying the protocol independent URLs. Besides ranking signal, there are other benefits of having HTTPs instead of HTTP.
Provides Website Security and Protection
First, HTTPs plays an essential role in saving your website from hackers. HTTPs provides more web security as compare to HTTP as it uses Secure Sockets Layer (SSL). So, while deploying HTTPs, you can ensure your website users about the security regarding their personal data (in case they make any online purchase or fill in information at the time of subscribing to your website, newsletter, blog etc.). For instance, if you own an e-commerce website, it would be most important for you to build credibility and reliability by offering data protection to your online customers as they need to make money transfers for their chosen products or services. In this situation, you must go for HTTPs rather than HTTP.
Secure DNS Infrastructure
Second, HTTPs can offer secure DNS infrastructure to a large extent as compare to HTTP. On the contrary, HTTP does not offer the same level of security about DNS infrastructure. The encryption in HTTPs provides a number of benefits including integrity, identity, and confidentiality. Moreover, integrity protects the information from being altered without your knowledge. Whereas, lack of encryption in HTTP does not offer you integrity and confidentiality. It means that you are inadvertently giving controls to your keyboard. You can understand in such a way that either you are sharing photos on Facebook (HTTPs) with security controls or giving control to someone to share your photos on Facebook (HTTP).
Higher Security for Browsers
Third, HTTPs offers more security to browsers as compare to HTTP. It means that you can offer fewer opportunities (tracking, attacks etc.) to hackers while using HTTPs as a communication and server channel. For instance, let’s take an example of Facebook. A few years before, Facebook served its login page as HTTP. Hence, the hackers from the Middle East injected a JavaScript to steal the user’s passwords from login page. As a result, Facebook accounts were being compromised as Facebook login page was running on HTTP. After that Facebook implemented HTTPs and they will never move to HTTP for sure!
Conclusion
In the conclusion, I believe that you must use HTTPs over HTTP if you are running e-commerce website(s) or a site where you accept online payments from your visitors. Though, a few years ago, it was expensive and rare, but at present, the situation has turned. Now, you can take a SSL certificate for few dollars. So don’t wait and grab an SSL certificate to offer a secure and hacker-free experience to your customers.
Disclaimer: This article first published on http://www.seo-service-provider.org/, we have shared this article here as we believe it will help more people who are searching relevant topics. You can check this article here.